Nike, the world’s leading basketball brand, today unveiled the much-anticipated KOBE 9 Elite shoe at an event held at The Museum of Contemporary Art (MOCA) in Los Angeles. The KOBE 9 Elite redefines the aesthetics and performance of a basketball shoe and was designed using Nike Flyknit according to Nike’s “Nature Amplified” design ethos, an approach focused on designing for the body in motion and fueled by scientific data and athlete insights.
Designed with Kobe’s tech insights and design inspirations, the KOBE 9 Elite features three key technologies: Nike Flyknit, Flywire and Lunarlon, giving the shoe superior lightweight performance. The innovative design enhances the foot’s natural movements while providing Kobe with strength, durability and speed, plus all the benefits of natural motion where he needs it most.
To celebrate the return of the Stan Smith, a host of international talent from the worlds of music, sport and screen came together to reveal what the sneaker means to them. The trailer includes anecdotes from actors Will Arnett, Max Greenfield and Ana Girardot; Tennis Star Andy Murray; singer-songwriters Sky Ferreira and Momo Wu, DJ's Kim Ann Foxman and Terranova; designers Lucio Castro and Louis-Marie Castelbajac; as well artists Hisham Akira Bharoocha and Xander Gaines.
adidas last night unveiled brazuca, the official 2014 FIFA World CupBrazil™ match ball, with a spectacular 3D light projection event held at iconic Brazilian location Parque Lage in Rio de Janeiro. Current national team striker Fred, former FIFA World Cup™ winner Cafu and Flamengo forward Hernane revealed the ball to VIP guests, as adidas kicked off the countdown to next summer's tournament with a bold and unexpected launch event for the FIFA World Cup™ ball. The unique and stunning show took the audience on an epic journey showcasing FIFA World Cup™ balls from previous tournaments before finally revealing brazuca to the world for the first time.
An array of Brazilian football talent as well as famous faces from the country's sports and entertainment world were in attendance at the star-studded event. Former Samba heroes Edmundo and Roger joined Cafu as they mingled with the next generation of Brazilian football stars, including the gifted 17 year-old Fluminense midfielder Robert. Other famous faces on the guest list included Dutch football legend Clarence Seedorf, tennis player and Brazilian No.1 Thomaz Bellucci and synchronized swimmers and TV hosts Bia and Branca Feres. Popular Brazilian music artists DJ Nepal and DJ Zeh Pretim provided the sets for the night.
adidas today unveiled brazuca, the official 2014 FIFA World Cup Brazil™ match ball. The ball was revealed with a spectacular 3D light projection launch event held at the iconic Parque Lage in Rio de Janeiro.
brazuca was named back in September 2012 following a public vote in Brazil involving 1 million football fans; the name "brazuca" is an informal local term which means "Brazilian", or to describe the Brazilian way of life. The colours and ribbon design of the ball panels symbolise the traditional multi-coloured wish bracelets worn in the country (fita do Senhor do Bonfim da Bahia), in addition to reflecting the vibrancy and fun associated with football in Brazil.