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Solutii pentru sportivi

Sa mai folosesti ceas la mana daca ai o viata sportive? Adidas, Nike au scos ceasuri special care sa monitorizeze activitatea zilnica, insa bateria nu tine decat patru – cinci ore daca sunt folosite toate functiile.

Impatimitii smartphone-urilor au la dispozitie Fitbit sau Jawbone Up, doua bratari care fac cam acelasi lucru: monitorizare activitate zilnica si a calitatii somnului, program de slabit, si o durata a bateriei de sapte zile. Datele insa trebuiesc citite cu ajutorul aplicatiei instalata pe telefon.

Mai mult Apple a anunta ca in noua versiune de iOS va integra direct aplicatiile de fitness. Pe cand vom vedea si ceasuri barbatesti marca Fossil sau Watchshop ceasuri guess, ca sa nu luam ca exemplu alte marci mult mai cunoscute cu functii de monitorizare ale activitatii?

Totul a pornit de la dorinta sportivilor de a asculta muzica in timpul antrenamentelor si atunci iPod nano a fost solutia perfecta: dimensiuni mici, greutate neglijabila, si capacitate 2GB de stocare melodii. Apoi smarphoneurile le-au inlocuit si normal au aparut aplicatiile.

Plus, producatorii de echipament sportive, cum este Nike, care au scos propriile dispozitive si aplicatii, care sa dea valoare adaugata echipamentului produs de ei.

Pe cand si producatorii de ceasuri vor scoate aplicatii avansate pentru sport?

 

 

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Syracuse Unveils 2014 Nike Uniforms

Today Syracuse Football unveiled their new Nike Pro Combat football uniform design for the 2014 season. Syracuse’s football history is highlighted by a string of legends, all sharing the number 44. Since 1954, 11 players have worn the number and three earned All-America honors.
Their collective legacy has forged the familiar Syracuse “legend of 44” story, transcending football to become part of the fabric of the university. The number 44 has been woven into campus landscapes, zip code, and even the school’s phone extensions.
This new 2014 uniform design connects the team’s past and present. The “legend of 44,” as well as the influence of New York state serve as inspiration for Syracuse’s trio of new uniforms. Referencing the strong heritage of past teams, the design incorporates influences from the university’s “quad” building in the center of campus, as well as from the modern gothic architecture seen in downtown New York City and on the Syracuse campus.

Nike Opens First Football-Only Store in Brasil

Today, Nike opens its first football-only store in Brasil. Located in the legendary neighborhood of Rio de Janeiro's Copacabana, the opening celebrates Nike's rich heritage with Brasilian football and coincides with the global spotlight on this summer's tournament.
Located on Nossa Senhora de Copacabana Avenue, the new store is a three-story retail experience offering the latest football gear including match-day uniforms, performance products, equipment, and the complete look of football, including sportswear.

Nike SB x Air Jordan I with Lance Mountain

Nike SB pro and living legend Lance Mountain examines his take on SB's latest collaboration with the AJI by delving into the shoe's rich history in skateboarding culture.
Crafted for a budding star as a high performance basketball sneaker, the Air Jordan I introduced innovation to skate culture. Almost three decades after its introduction, it remains one of the most storied skate sneakers. Celebrating this unforeseen answer to the needs of skaters, Nike SB and Jordan Brand collaborate to release the second edition of the Nike SB x Air Jordan I.
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