Alex Ovechkin Signs Deal with Bauer

Bauer Performance Sports and Bauer Hockey, Inc. today announced that Washington Capitals star captain Alex Ovechkin has joined the company’s roster of athletes, becoming the latest elite player to ink an official endorsement deal with the world’s leading designer and manufacturer of hockey equipment. Ovechkin has signed a long-term deal with the company and will exclusively wear Bauer on-ice equipment beginning this season. Ovechkin will be featured in Bauer Hockey’s global advertising efforts, including the soon-to-be unveiled Bauer Vapor APX stick campaign. In addition, as an icon in his hometown of Moscow, Ovechkin will play a key role in Bauer Hockey’s overall growth strategy in the expanding Russian and Eastern European markets.

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