When the original Back to the Future creative team learned of Nike’s desire to support Michael J. Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a ‘Lost Scene’ to honor the original Back to the Future films and characters, capturing Doc Brown’s efforts to make Marty ‘fit in’ during his visit to 2015.
Original cast members Christopher Lloyd and Donald Fullilove reprise their beloved roles and actor Bill Hader and basketball star Kevin Durant join the Back to the Future legacy as store clerk and customer. The sales manager is played by original NIKE MAG designer and Vice President of Design at Nike, Tinker Hatfield, who also oversaw the development of the 2011 NIKE MAG shoe. Hatfield indifferently informs Lloyd he has landed in the wrong year and the power lacing NIKE MAG shoes he is seeking for Marty McFly won’t be available until 2015. The film was created in collaboration with Wieden + Kennedy and features :60, :90 and two-minute versions.