adidas x "all heroes" New Zealand All Blacks

With the 2011 Rugby World Cup in full swing, we take a look at 'all heroes', a creative concept developed by Auckland's Qubic Store and adidas Originals for New Zealand's national rugby team, the legendary 'All Blacks'. A 128 year old sporting franchise and ranked number one internationally, the All Blacks enjoy a fearsome reputation amongst their competitors and hold a mystical fascination for fans worldwide through iconic symbols like the Haka and the Silver Fern. Via Hypebeast.

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