EA Puts Sports Illustrated Swimsuit Models Behind the Wheel in Need for Speed The Run

Electronic Arts Inc. and Sports Illustrated today announced details of an exclusive marketing partnership between the internationally renowned Need for Speed and Swimsuit franchises bringing together the worlds of fashion, video games, cars and beauty in a first-of-its-kind partnership. The deal will see 2011 SI Swimsuit Cover model Irina Shayk and popular Swimsuit model Chrissy Teigen play guest starring roles in Need for Speed The Run.

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