Everlast Launches Multi-Tiered Marketing Campaign to Support Breast Cancer Research

Everlast Worldwide has been a proud supporter of The Breast Cancer Research Foundation (BCRF) since 2006. Every year Everlast donates portions of sale proceeds from select Everlast pink products, including the Pro Style Training Glove, 108" hand wraps and Evergel hand wraps to BCRF. This year the brand is extending its efforts to raise awareness and funds for research through a multi-tier marketing program that offers consumers a variety of ways to get involved and join the fight against this devastating disease. Champion Everlast athletes including Andre Ward, Reggie Bush and Cara Castronuova will be featured in a digital and social media advertising communications and many Everlast fighters will be strapping on pink gloves as they enter the ring and cage during October in order to show support for the cause.

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