Nike Basketball "Basketball Never Stops" Full Video

To mark what is typically the start of the professional basketball season, Nike today previewed its Basketball Never Stops campaign which makes its prime time debut this Sunday, October 30. The first commercial of the campaign – entitled Spotlight – stars basketball greats LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, with Hall of Fame coach Mike Krzyzewski and entertainers Questlove and J. Cole playing among athletes and fans around the world.

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