Nike Unveils ‘Shine’ Commercial Featuring LeBron James

Debuting this Wednesday, November 2, Nike’s Basketball Never Stops campaign continues with the commercial entitled Shine, featuring LeBron James. Known for his intense workouts, LeBron is fueled by the energy of basketball and this determination is reflected in Shine. The Basketball Never Stops campaign – including Shine and previously launched Spotlight commercial – celebrates basketball players at all level’s and their true love of the game and desire to play the game no matter the time or place.



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