Tullamore Dew Launches "Irish True" Campaign in the United States

Independent, family-owned distillers William Grant & Sons Ltd. today announced the roll-out of a multi-million dollar global investment in Tullamore Dew – the world's number two Irish whiskey brand – with the launch of a global integrated communications campaign, supporting a groundbreaking, new 'Irish True' advertising creative, as well as the announcement of new packaging. In a radical departure for Irish whiskey, a new global TV and print campaign features striking images and charismatic characters, evoking the true spirit of the Irish: intriguing yet approachable, sociable but serious, humorous and poignant; in a tone of voice that is both poetic and rebellious. The campaign features posters, wall art and digital roll-out in New York, Chicago, San Francisco and Philadelphia, supported by under-the-radar events, bringing to life the Irish True Spirit.

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