Today, Converse Inc. announces the limited-edition José Parlá for Converse (PRODUCT)RED Chuck Taylor All Star shoe launching on World AIDS Day - December 1, 2011. A painter, widely acclaimed in the art world, Parlá’s collaboration with Converse (PRODUCT)RED is designed to help provide awareness for the fight against AIDS in Africa and encourage consumers to become agents of change, turning art into power. A percentage of the net wholesale price of the shoe will go to The Global Fund to help eliminate AIDS in Africa.
Using an extremely high-tech laser printing technique, the “Ephemeral Pitches, and Notes, Rhythm and Phonetics” print is carefully color matched for an immaculate, vivid representation of Parlá’s original piece in natural tones of tan, yellow and grey. Parlá’s signature can be found on the shoe’s footbed as well as a repeat calligraphy pattern along the shoe’s lining. The shoe’s outsole also receives a unique painted treatment, giving nod to the artist at work in his studio. High-level construction throughout, the shoe’s design is completed with natural color laces and the signature Converse (PRODUCT)RED top eyelet.