NBA Announces Multi-Year Partnership with MISSION as the “Official Athletecare” of the League

MISSION Athletecare, the first and only line of Athlete-Engineered products, is pleased to announce a multi-year merchandising partnership with the NBA becoming the “Official Athletecare” of the League. The first NBA branded products Court Grip and Power Grip will debut when the NBA tips off the 2011-12 season on Christmas Day. Developed in conjunction with Miami Heat All-Star Dwyane Wade, Court Grip features a patent-pending technology that helps combat court slippage and was tested extensively by Wade as well as the NBA Trainers Association (NBATA) where it was unanimously approved.

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