Nike Firms Up 20-Year Partnership with Football Federation Australia

Today, Oct. 15, Nike reinforced its commitment to the future of Australian football, announcing an 11-year extension deal with Football Federation Australia (FFA), cementing a 20-year-long partnership.
The deal not only signifies the largest single commitment of term and financial contribution between an Australian National sporting team and an apparel manufacturer, it is also the largest guaranteed sponsorship investment for the FFA since its inception in 2004.
Nike’s partnership with the FFA kicked off in 2004 and this renewal marks the third consecutive agreement between the two organizations over nine years.

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