Bulova Launches First Integrated Marketing Campaign as Official Manchester United Global Watch Partner

Bulova, a world leader in the manufacturing of timepieces and clocks, today announced the launch of a global marketing campaign, developed in support of the brand’s comprehensive three-year sponsorship agreement with football powerhouse, Manchester United. Bulova was named as the club’s Official Timekeeper and Global Partner earlier this year.
The multi-million dollar integrated campaign, rolling out now in Asia, Europe, North America, South America and Australia, features a high-impact mix of global television and radio spots, as well as digital, out of home, point-of-sale and print ads in key lifestyle, sports and men’s books. Print advertising will highlight current Manchester United players such as Wayne Rooney, Shinji Kagawa and Javier Hernandez, to run in international publications now and throughout 2014.

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