Cristiano Ronaldo Sets Incredible Record On Social Media

When it comes to Social Media, Messi doesn’t stand a chance against Ronaldo. Cristiano Ronaldo became the first athlete to reach 200 million combined followers across Twitter TWTR -1.64%, Instagram and Facebook FB +1.35%, according to Hookit, which tracks and values the sports ecosystem on social and digital media. His social following is 64% ...

Nike Launches "The Baddest" KD Campaign

Nike Basketball celebrates KD and the launch of the new signature KD7 with “The Baddest” campaign. Highlighted by an old-meets-new television spot, the ad honors KD and his timeless renaissance style. Notable cameos in “The Baddest” TV spot include basketball legends George “Iceman” Gervin, Chris Mullin and Charles Oakley; and sharp-witted ...

Nike Unveils The KD7

Legend has it that lightning never strikes the same place twice. Fact is, neither does Kevin Durant; he strikes from everywhere on the court. Nike has designed Durant’s seventh signature shoe to the specifications of the reigning Most Valuable Player and one of basketball’s most dynamic stars. The KD7 combines leading performance innovation ...

Nike Unveils Festive Signature Footwear

The Christmas colorways of Nike Basketball signature shoes are an annual tradition. Bold designs, material executions and seasonal concepts cut through the cold weather as the LEBRON 11, KOBE 8 SYSTEM and KD VI deliver a gift to the courts. This year, three wintertime stories are linked by special logo lacelocks that connect to create custom signature ...

Nike Basketball Inside Access: Design Minds

Inside access to what goes into working with Kevin Durant, LeBron James and Kobe Bryant. A collective team of Nike Basketball's designers including Ryan Aanderud, Leo Chang, Hrag Nassanian and Michelle Walter are creating the future now.

KD VI "Peanut Butter & Jelly"

As a kid growing up in Seat Pleasant, Maryland, Kevin Durant loved peanut butter and jelly sandwiches. Whether on the rec center floor as an after school snack or at his Aunt Pearl’s house, the sandwiches were made with love from his grandma, aunt or mom. Representing his carefree days as a kid, the KD VI PB&J continues the hometown storytelling ...

Nike KD VI Texas "Deep In The Heart"

Kevin Durant’s collegiate days in Texas left a lasting impact on him. Texans’ friendliness and hospitality, combined with the unique ‘keep it weird’ nature of Austin, made an impression he’ll never forget. Paying tribute to Texas, the KD VI Texas colorway continues the deep storytelling that began when KD launched his sixth Nike signature ...

The #SUMMERISSERIOUS Experience | Kevin Durant | James Harden

Thousands submitted content and 16 were drafted. Follow their journey from the airport to the court and everything in between. Kevin Durant and James Harden took over New York City proving that Summer really is Serious.

Kevin Durant Investigates Milan: Nike X Foot Locker

KDI hit up Milan to find out who's ready for the new season. Kevin Durant surprised players downtown and challenged the best to prove themselves.

Kevin Durant Investigates Milan: Nike X Foot Locker

KDI hit up Milan to find out who's ready for the new season. Kevin Durant surprised players downtown and challenged the best to prove themselves.

Kevin Durant Investigates Milan: Nike X Foot Locker

KDI hit up Milan to find out who's ready for the new season. Kevin Durant surprised players downtown and challenged the best to prove themselves.

KD Kicks Off European Tour in Paris

Nike hosts Kevin Durant on his first tour of Europe beginning Sept. 3 in Paris and continuing to Milan (Sept. 6) and Rome (Sept. 7) with a final stop in Barcelona on Sept. 9. Durant will participate in an array of events and activities while in Europe, aiming to inspire young athletes, as part of the Kevin Durant Investigates (KDI) “New Season. Are ...

Foot Locker x Nike: Kevin Durant Investigates

New Season. Are you Ready? KDI is watching. #ReadyOrNot

Foot Locker x Nike – Nicknames feat. Kevin Durant

You don't get to pick your own nickname. Not even if you're Kevin Durant. #summerisserious #approved #houseofhoops