Cristiano Ronaldo Sets Incredible Record On Social Media

When it comes to Social Media, Messi doesn’t stand a chance against Ronaldo. Cristiano Ronaldo became the first athlete to reach 200 million combined followers across Twitter TWTR -1.64%, Instagram and Facebook FB +1.35%, according to Hookit, which tracks and values the sports ecosystem on social and digital media. His social following is 64% ...

Kobe Bryant Opens Court In Flamengo

Kobe Bryant struck one of the blocks renewed by Nike in Flamengo, considered by many the Olympic Park Openwork Rio Along with Leandro Barbosa and Anderson Varejao, the double Olympic champion player hit a ball with fans to enjoy life in the basketball court all week. This is the first of eight blocks that are being rescued by the brand to get ready. ...

Nike Football Launches "Winner Stays"

Today, Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.” While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests. The film opens on a park with two teams challenging each other in a ...

KOBE 9 Elite Low HTM

When a truly remarkable breakthrough presents itself, an HTM expression starts to take form. Hinting at what is soon to come, HTM is an ongoing design collaboration among NIKE, Inc. President and CEO Mark Parker, Fragment Design Founder Hiroshi Fujiwara and Nike Innovation Leader Tinker Hatfield. The latest in the HTM series celebrates the potential ...

Light. Strong. Nike Flyknit

Nike Flyknit technology, the ultimate in lightweight strength stars in the new television spot airing Jan. 19. The film, titled “Light. Strong. Nike Flyknit,” features two new Nike Flyknit styles – the KOBE 9 Elite and the Nike Flyknit Lunar2 – and a host of elite athletes performing in them: basketball all-star Kobe Bryant, world champion ...

The Kobe Prelude VI

Inspired by Kobe Bryant’s on-court alter ego, the black mamba snake, the Kobe VI featured key performance benefits blended with an upper mimicking snake scales when it debuted in 2010. The shoe’s upper includes distinct polyurethane “islands” that emulate a snake’s skin and increase or decrease in size throughout the shoe to protect against ...

Nike Unveils Festive Signature Footwear

The Christmas colorways of Nike Basketball signature shoes are an annual tradition. Bold designs, material executions and seasonal concepts cut through the cold weather as the LEBRON 11, KOBE 8 SYSTEM and KD VI deliver a gift to the courts. This year, three wintertime stories are linked by special logo lacelocks that connect to create custom signature ...

Kobe Bryant Makes Appearance In Nike’s "Play Russian" Campaign

As Kobe Bryant makes his return to the court following an Achilles injury, Nike introduces the latest version of its “Play Russian” campaign featuring the 5-time World Champion. Just in time for a bit of comeback inspiration, the 15 second film sees Kobe watching how Russian athletes in this campaign push themselves to new limits as they embrace ...

Nike Basketball Inside Access: Design Minds

Inside access to what goes into working with Kevin Durant, LeBron James and Kobe Bryant. A collective team of Nike Basketball's designers including Ryan Aanderud, Leo Chang, Hrag Nassanian and Michelle Walter are creating the future now.

Hublot "Black Mamaba" Night in Shanghai

Kobe Bryant shows up at Shanghai "HUBLOT Black Mamba Night" to present the King Power Black Mamba Chronograph Watch.

New Kobe Bryant Nike Commercial "4:00am Summer Nights"

New Kobe Bryant Nike Commercial Exclusive To China- Nike 4:00am Summer Nights - ''Mamba Mentality'' Campaign. 2013 Kobe Bryant China Basketball Tour

Kobe 8 Mambacurial

Growing up in Italy, Kobe Bryant was an avid basketball and soccer player and remains a dedicated soccer fan to this day. Now Nike pays tribute to Kobe’s love of both sports with the KOBE 8 MAMBACURIAL, a basketball shoe inspired by the unique design of the Nike Mercurial Vapor IX football boot. The KOBE 8 MAMBACURIAL fuses key design attributes ...

Nike Basketball Inside Access: T-Shirt Design

Building on four decades of experience, Nike Basketball charts new territory in T-shirt design. Designer Jack Aguirre reveals the new t-shirt collection featuring LeBron James, Kobe Bryant and Kevin Durant. The new summer Superhuman-themed T-shirt collection brings heroic personas to Nike athletes LeBron James, Kobe Bryant and Kevin Durant. Aguirre ...

Nike’s Easter Colorways For The LEBRON X LOW, KOBE 8 SYSTEM and KD V

Easter egg hunts may be for kids, but the hunt for unique Nike Basketball shoes welcomes all comers. In anticipation of Easter Sunday, March 31, Nike will release special Easter colorways for the LEBRON X LOW, KOBE 8 SYSTEM and KD V on March 29. Nike Basketball designers drew on the tradition of painting, dying and decorating Easter eggs as inspiration ...